How to Start Using Instagram Stories Like a Pro and Grow Your Brand
While many perceived it as nothing more than a mere copy of Snapchat back when it came out, it only took a little while for Instagram Stories to prove itself as a very prosperous feature.
And, as its popularity increased beyond charts, Stories also matured into a fantastic channel for promoting brands, products, and services.
Explained in a nutshell, Instagram Stories enables users to collate pictures and video footage into short slideshows overlaid with text, graphics, and emojis. Precisely 24 hours after they are published, Stories are deleted for good, giving the feature a very ephemeral tone.
- According to recent studies, Instagram Stories has about 400 million daily users. Of course, this incredible number is the main reason why businesses have started setting funds aside for creating Stories that promote their services.
But even if we put the large audience factor aside, there are other reasons why Instagram Stories is such a suitable channel for business promotion.
First and foremost, this feature is fun and creative, which makes it an ideal fit with younger demographics, as well as an ideal option for a business trying to grow engagement, build brand awareness, and drive traffic in 2018.
- True to Instagram’s easy-to-use interface, creating a Story on the Facebook-backed photo giant is extraordinary simple. However, since Instagram releases many new enhancing features for Stories on a regular basis, it can be a bit difficult to keep track of them all, so newcomers often feel like creating a business-promoting Story is a lot more complicated than it really is.
If you have no previous experience with creating Instagram Stories that build loyalty and encourage future sales, the following infographic can help you get it right from the very start.
Whether you want to share lighthearted content, promote a marketing campaign, or drive e-commerce sales, our infographic will teach you everything you need to know about getting the most out of Instagram Stories as a marketing channel.
It covers everything from different strategies businesses use to the tools and various hacks to engage audiences. By the time you’re done reading it, you’ll be well on your way to knowing how Stories can help you connect more authentically with your target audience, attract more ideal customers and, ultimately, make more money for your business.